Podcast

Great marketing isn't just about executing campaigns—it's about building trust with your teams, understanding the user experience from the ground up, and creating systems that scale without burning out your people. In this episode of Optimized , host Janet Rosseth sits down with Julese Dortch to explore what it really takes to lead portfolio marketing in multifamily. From navigating internal audits to building credibility through influence, Julese shares the strategies that h

Marketing in multifamily doesn't exist in a vacuum. It's not just about driving leads—it's about understanding how those leads translate into leases, how operations impact the resident experience, and how your team can deliver real value across an entire portfolio without burning out. In this episode of Optimized , host Janet Rosseth sits down with Justin Godwin, Director of Marketing Strategy and Innovation at Cushman & Wakefield, to talk about what it takes to restructure,

Marketing in multifamily isn't just about driving leads—it's about understanding the entire resident journey, collaborating with the people on the ground, and building strategies that actually work in the real world. In this episode of Optimize , host Janet Rosseth sits down with Josh Hinchley, VP of Leasing and Marketing at Sentinel Properties, to explore what it takes to optimize multifamily marketing from the inside out. Here's what you'll hear: Josh's journey in the indus

2025 was a year of growth, evolution, and authentic conversations in the multifamily industry—and Multifamily Media Network (MMN)  captured it all. In this unscripted recap , host Janet Rosseth  sits down with MMN founder Mike Brewer  and VP of Marketing & Sales Jennifer Carter  to reflect on the past year and share plans for 2026. From expanding podcast hosts to strengthening community relationships and innovating sponsorship strategies, this episode highlights the power of

The multifamily housing industry is evolving faster than ever, and marketing leaders must adapt to keep pace. In this episode of Optimized , host Janet Rosseth  talks with Amy Baricelli , SVP of Sales Acceleration at RR Living, about the future of multifamily marketing. From structuring marketing departments  to embracing AI and data-driven strategies , Amy shares actionable insights for marketers, operators, and multifamily leaders looking to enhance resident experiences  an

In the multifamily industry, it’s easy to think of marketing  and maintenance  as separate functions—but the truth is, they’re deeply connected. In this episode of Optimized , host Janet Rosseth  speaks with Mark Cukro , a maintenance expert and consultant, about how these teams collaborate to shape the resident experience  and strengthen a property’s brand. From first impressions during tours to online reviews, Mark shares insights from decades of experience on why training

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm

LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick  of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business. When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative th

Discover how smarter conversations, operator-focused events, and AI tools are reshaping multifamily marketing. Insights from Trevor Park on trade shows, PropTech, and productivity.

LISTEN TO THE EPISODE HERE "What do endurance running and leadership in business have in common? More than you think.In  this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/  lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversati