Podcast

Fee transparency isn't a niche compliance headache anymore. It's changing how multifamily teams build trust, qualify leads, and close faster. In this episode of Optimized!, Janet Rosseth sits down with Jocelyn Quall, VP of Marketing at Engrain, to talk about why the old "hide it and hope it goes away" fee playbook is done, and what smart teams are doing instead. Jocelyn brings nearly 20 years of real estate and proptech experience, from Archstone and senior housing to buildin

Too many tools, too little data, and a funnel that leaks revenue at every step. For a lot of multifamily marketing teams, that's just Tuesday. In this episode of Optimized!, Janet Rosseth sits down with Jennifer Jacox of StuartCo. and Andy Medley of PERQ for a live case study on what it really takes to break a marketing stack apart and rebuild it into something smarter and more measurable. Start by Taking It Apart StuartCo. didn't just add another tool. They stepped back, loo

Marketing and operations don't have to work in separate lanes. When the right technology and data connect the two, teams can make faster decisions, improve efficiency, and create a stronger leasing experience. In this episode of Optimized!, Janet Rosseth sits down with Stephanie Sellstrom, VP of Client Operations at PERQ, to explore how property management technology is evolving—and what that means for multifamily marketing and operations. Turn Data Into Better Decisions Data

Fraud prevention isn't just about catching bad actors—it's about making better business decisions. In this episode of the Multifamily Media Network Podcast, Janet Rosseth sits down with Jess Tierney of VeriFast to discuss how modern screening tools are giving operators more than a simple approval or denial. They're delivering data that helps teams reduce fraud, attract stronger applicants, and make smarter decisions across marketing and operations. One of the biggest takeaway

Resident experience is no longer something operators can simply "feel" is working—it has to be measured. In this episode of the Multifamily Media Network podcast, Anne Baum of Town Properties shares how data, KPIs, and resident feedback can help multifamily teams make better decisions that improve both the resident experience and property performance. From mapping the resident journey to using focus groups, satisfaction surveys, and operational metrics, Anne explains how smal

In multifamily, resident experience is often treated as a collection of amenities, events, or technology. But the most successful operators understand something deeper: exceptional resident experiences are built through intentional systems, empowered teams, and a culture that values people at every touchpoint. In a recent episode of the Multifamily Media Network podcast, Lisa Moore of GoldOller shares how the company has built a resident-first and employee-first culture that

Meta Description Discover how Gallery Residential's Artist in Residence program is creating stronger resident connections, enhancing community culture, and redefining resident experience in multifamily housing. Listen to the full conversation with Melania Armenta and Janet Rosseth.

Portfolio marketing requires more than generating leads. In this recap of the Optimized podcast mini-series on portfolio management for marketers, industry leaders share insights on building the systems, structure, and strategy needed to support multifamily portfolios at scale while aligning marketing, leasing, and operations for stronger performance.

Great marketing isn't just about executing campaigns—it's about building trust with your teams, understanding the user experience from the ground up, and creating systems that scale without burning out your people. In this episode of Optimized , host Janet Rosseth sits down with Julese Dortch to explore what it really takes to lead portfolio marketing in multifamily. From navigating internal audits to building credibility through influence, Julese shares the strategies that h

Marketing in multifamily doesn't exist in a vacuum. It's not just about driving leads—it's about understanding how those leads translate into leases, how operations impact the resident experience, and how your team can deliver real value across an entire portfolio without burning out. In this episode of Optimized , host Janet Rosseth sits down with Justin Godwin, Director of Marketing Strategy and Innovation at Cushman & Wakefield, to talk about what it takes to restructure,

Marketing in multifamily isn't just about driving leads—it's about understanding the entire resident journey, collaborating with the people on the ground, and building strategies that actually work in the real world. In this episode of Optimize , host Janet Rosseth sits down with Josh Hinchley, VP of Leasing and Marketing at Sentinel Properties, to explore what it takes to optimize multifamily marketing from the inside out. Here's what you'll hear: Josh's journey in the indus

2025 was a year of growth, evolution, and authentic conversations in the multifamily industry—and Multifamily Media Network (MMN) captured it all. In this unscripted recap , host Janet Rosseth sits down with MMN founder Mike Brewer and VP of Marketing & Sales Jennifer Carter to reflect on the past year and share plans for 2026. From expanding podcast hosts to strengthening community relationships and innovating sponsorship strategies, this episode highlights the power of

The multifamily housing industry is evolving faster than ever, and marketing leaders must adapt to keep pace. In this episode of Optimized , host Janet Rosseth talks with Amy Baricelli , SVP of Sales Acceleration at RR Living, about the future of multifamily marketing. From structuring marketing departments to embracing AI and data-driven strategies , Amy shares actionable insights for marketers, operators, and multifamily leaders looking to enhance resident experiences an

In the multifamily industry, it’s easy to think of marketing and maintenance as separate functions—but the truth is, they’re deeply connected. In this episode of Optimized , host Janet Rosseth speaks with Mark Cukro , a maintenance expert and consultant, about how these teams collaborate to shape the resident experience and strengthen a property’s brand. From first impressions during tours to online reviews, Mark shares insights from decades of experience on why training

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm

LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business. When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative th

Discover how smarter conversations, operator-focused events, and AI tools are reshaping multifamily marketing. Insights from Trevor Park on trade shows, PropTech, and productivity.