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040 - Marketing Acceleration with Amy Barricelli

  • Writer: Ann Herlocher
    Ann Herlocher
  • Dec 15, 2025
  • 2 min read

The multifamily housing industry is evolving faster than ever, and marketing leaders must adapt to keep pace. In this episode of Optimized, host Janet Rosseth talks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the future of multifamily marketing.


From structuring marketing departments to embracing AI and data-driven strategies, Amy shares actionable insights for marketers, operators, and multifamily leaders looking to enhance resident experiences and drive measurable results.


Structuring Marketing for Success

Amy emphasizes that the modern marketing department must be proactive, aligned with operations, and constantly learning. By fostering clear feedback loops and using data to guide decisions, teams can improve both sales outcomes and resident satisfaction.



Key insights include:

  • The importance of aligning marketing and operations.

  • How AI is transforming content and outreach strategies.

  • Structuring acceleration teams to focus on resident experience and measurable results.


“Marketing isn’t just about campaigns—it’s about creating a system that connects residents, operations, and the business in meaningful ways,” Amy explains.

Episode Highlights & Timestamps

  • 00:00 – Introduction to Marketing Evolution

  • 03:51 – The Role of Sales Acceleration in Marketing

  • 06:45 – Amy's Journey in the Marketing Industry

  • 09:46 – Insights from the Blueprint Conference Roundtable

  • 12:48 – The Changing Landscape of Marketing Accountability

  • 15:51 – The Technical Side of Marketing

  • 18:56 – Aligning Operations and Marketing Teams

  • 21:48 – The Structure of the Acceleration Team

  • 26:37 – Navigating Post-COVID Sales Strategies

  • 27:35 – Measuring Success Across Teams

  • 29:05 – Future Planning and Adaptation

  • 30:02 – The Evolving Role of Content and AI

  • 32:54 – The Importance of Resident Experience

  • 34:11 – Continuous Learning and Team Development

  • 36:24 – Data-Driven Marketing Strategies

  • 40:57 – Personal Optimization and Leadership

  • 45:05 – Connecting with the Audience


Listen and Learn

🎧 Hear the full conversation between Janet Rosseth and Amy Baricelli on YouTube, Spotify and Apple Podcasts.


Stay Connected

🔔 Subscribe to @MultifamilyMediaNetwork on YouTube to keep up with today’s multifamily marketing leaders and must-hear industry conversations.


📰 Sign up at www.multifamilymedianetwork.com to access newsletters, podcasts, blogs, and a library of expert insights for multifamily professionals.

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