Multifamily Marketing

On April 22, multifamily marketers, operators, and industry partners gathered at Pinstripes in Edina for Cadence Connect, an event focused on the conversations shaping multifamily right now.

In a recent Test Run session with RentDigital inside Cadence’s Run Club Online Community, we explored how today’s non-linear renter journey is reshaping multifamily marketing and why connected media strategies are becoming essential for leasing success.

The multifamily industry moves fast, and recent Google Business Profile (GBP) updates might feel like a new wave of operational chaos. With several familiar features quietly shifting or disappearing, it is easy to feel like you are constantly playing catch-up. But rather than reacting to the noise, these updates are an opportunity to optimize your digital foundation and build sustainable marketing strength from the inside out.

Portfolio marketing requires more than generating leads. In this recap of the Optimized podcast mini-series on portfolio management for marketers, industry leaders share insights on building the systems, structure, and strategy needed to support multifamily portfolios at scale while aligning marketing, leasing, and operations for stronger performance.