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Insights to Keep Your Marketing in Step
Run Club


The Modern Renter Journey Isn’t Linear
In a recent Test Run session with RentDigital inside Cadence’s Run Club Online Community, we explored how today’s non-linear renter journey is reshaping multifamily marketing and why connected media strategies are becoming essential for leasing success.

Ann Herlocher
May 5


Brynson: The New Standard for Multifamily Fee Transparency & Compliance
A recap of our final 2025 Test Run with Brynson, exploring fee transparency tools helping multifamily operators stay compliant and build renter trust.

Ann Herlocher
Nov 11, 2025


Test Run Recap: Exploring Automation with EliseAI
Run Club marketers joined a live EliseAI demo covering automation performance, attribution reporting, and what’s coming next for multifamily leasing.

Ann Herlocher
Jul 30, 2025
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