STRIDE Assessments are not your average apartment shop. We measure the friction factor in your current marketing presence and leasing process from the prospect lens to provide recommendations that will ultimately drive lead conversion, reduce friction, and set your property up for success.
Our Stride
Assessments
Leads aren’t converting despite your marketing and leasing efforts. Something is causing friction, maybe inquiries don’t turn into tours, tours don’t convert, or your digital presence doesn’t match the leasing experience. Traditional mystery shops only capture part of the picture, leaving you unsure where prospects are dropping off. Fresh eyes and comprehensive data are needed to see the full journey and pinpoint opportunities for improvement.
Reasons our clients order Stride Assessments:
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Overcome occupancy challenges
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Test/audit the tech stack affecting the prospect journey
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Training tool for leasing teams to connect to marketing tactics
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Onboard new property acquisitions fast
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Prove out marketing effectiveness
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Build a case study for leasing/management capabilities
What Do We Evaluate?
We review your full digital footprint to boost engagement and conversions, optimizing ILS listings, website experience, social media, and video content. We also assess AI chatbots, Google Business Profiles, reviews, and emerging platforms like TikTok and Reddit to maximize impact.
Digital Presence
Evaluation
We evaluate your lead management by measuring response times, response quality, and consistency across your team. We also assess follow-up strategies, CRM use, and communication handoffs to ensure prospects are nurtured efficiently and effectively.
Lead Management Assessment
We assess the entire tour experience, from pre-tour preparation and confirmations to presentation quality, property storytelling, and objection handling. We also evaluate closing techniques, call-to-action clarity, and the ease of the application process.
Tour and Leasing
Experience
We evaluate the entire post-tour process, including the timing and quality of follow-up, different nurture sequences for prospects, and re-engagement strategies for cold leads. We also analyze lost prospects and provide insights to improve application-to-lease conversion.
Follow-Up and Conversion Tracking
The Benefits
See What Your Prospects See
Gain a true prospect’s-eye view of your marketing and leasing experience, revealing what’s actually happening rather than what you assume. This insight uncovers hidden friction and highlights areas for improvement across the entire journey.
Data-Backed
Decisions
Move beyond guesswork with concrete analysis that empowers leadership and informs strategic choices. Use clear, actionable data to support recommendations and guide team actions.
Prioritized Action & Optimization
Receive a strategic roadmap with recommendations organized by impact and effort, so you know exactly where to start. Optimize the full prospect journey to maximize marketing investment and conversion.
Market Edge & Team Impact
See how your prospect experience stacks up against market standards and spot opportunities to stand out. Use insights to train teams, improve processes, and onboard new personnel effectively.
