Podcast

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm

LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

LISTEN TO THE EPISODE HERE Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise...

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special...

LISTEN TO THE EPISODE HERE What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger...

LISTEN TO THE EPISODE HERE "Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right...

LISTEN TO THE EPISODE HERE "Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet...

LISTEN TO THE EPISODE HERE "What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode...

LISTEN TO THE EPISODE HERE "What do endurance running and leadership in business have in common? More than you think.In this energizing...

LISTEN TO THE EPISODE HERE "Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing,...

LISTEN TO THE EPISODE HERE "In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it...

LISTEN TO THE EPISODE HERE "What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing...

LISTEN TO THE EPISODE HERE "The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation,...

LISTEN TO THE EPISODE HERE "📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of...

LISTEN TO THE EPISODE HERE " When natural disasters strike, they leave behind more than physical devastation—they impact lives,...

LISTEN TO THE EPISODE HERE " Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network Want to know how one...

LISTEN TO THE EPISODE HERE " Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover...

LISTEN TO THE EPISODE HERE " Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they...

LISTEN TO THE EPISODE HERE " Join Janet Rosseth and Mike Whaling from @30lines  as they dive into the essential strategies shaping 2025...

LISTEN TO THE EPISODE HERE "Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to...

LISTEN TO THE EPISODE HERE "Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily...

LISTEN TO THE EPISODE HERE " PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement...

LISTEN TO THE EPISODE HERE "Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized,...

LISTEN TO THE EPISODE HERE "Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does...

LISTEN TO THE EPISODE HERE "If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right...

LISTEN TO THE EPISODE HERE " Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of...

LISTEN TO THE EPISODE HERE "In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive...

LISTEN TO THE EPISODE HERE "5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth...

LISTEN TO THE EPISODE HERE " Marketing Performance & Data Insights with Anne Baum | Optimized Podcast In this episode, Janet Rosseth...

LISTEN TO THE EPISODE HERE "This podcast episode, from the experts at MultiFamilyMediaNetwork.com , explores building efficient work...

LISTEN TO THE EPISODE HERE "Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a...

LISTEN TO THE EPISODE HERE "Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding...

LISTEN TO THE EPISODE HERE "Enhancing Resident Experience: Insights from @widewailreviewmanagement4367  Widewail on Retention and Reviews...

LISTEN TO THE EPISODE HERE "Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet...

We are thrilled to announce that Cadence Marketing Solutions' Founder & CMO, Janet Rosseth, has officially launched a new podcast partnered

LISTEN TO THE EPISODE HERE "Welcome to another episode of Optimized, the go-to marketing performance podcast powered by Multifamily Media...

LISTEN TO THE EPISODE HERE "Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast. Hey,...