038 - Navigating the Impact of AI in Brand Experience, with Nicholas Putz

LISTEN TO THE EPISODE HERE

In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance.

In this episode, you’ll hear:

• How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover communities

• What marketers must do now to stay visible in an AI-driven landscape

• How to balance excitement and skepticism when adopting new tools

• Why data governance and clear internal guardrails matter more than ever

• What operators can do today to future-proof their marketing strategy

Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must prepare now for this new landscape. They also discuss the balance between curiosity and skepticism when adopting new tools, the importance of internal guardrails to protect data, and how operators can future-proof their strategies.

📲 Listen now and stay Optimized!