All Posts

We built this brand for the marketers in the middle of it all. The ones balancing strategy and execution, translating data into decisions, and keeping momentum alive across teams. We have been there. We know the pressure, the noise, and the constant pull to do more with less.

A recap of our final 2025 Test Run with Brynson, exploring fee transparency tools helping multifamily operators stay compliant and build renter trust.

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm

LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick  of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

Run Club marketers joined a live EliseAI demo covering automation performance, attribution reporting, and what’s coming next for multifamily leasing.

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business. When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative th

Discover how smarter conversations, operator-focused events, and AI tools are reshaping multifamily marketing. Insights from Trevor Park on trade shows, PropTech, and productivity.

Audit your apartment marketing from first click to follow-up. Learn how Cadence’s enhanced STRIDE Assessment helps multifamily teams adapt, convert, and win.

What’s missing in the multifamily marketing funnel? Key takeaways on lead quality, nurturing, and why marketing and sales leads aren’t the same.

LISTEN TO THE EPISODE HERE "What do endurance running and leadership in business have in common? More than you think.In  this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/  lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversati

From AI to hospitality-first leasing, explore the top multifamily trends leaders are watching—from tech adoption to speed, data, and human connection.