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Neglected follow-up and clunky handoffs quietly cost multifamily teams leases. See how a STRIDE Assessment finds the friction and fixes the flow.

99% of multifamily marketers are implementing AI. Here's what's actually working, what's overhyped, and how to tell the difference before you sign a vendor contract.

The problem wasn't effort. Marketing was running. Leasing teams were busy. Campaigns were live. But when occupancy shifted, different parts of the organization responded in silo rather than in sync and that gap was costing them. Reporting was vague, decisions weren’t backed by data or expertise, and nobody was assessing the full holistic marketing ecosystem to drive leasing performance. Leadership wanted clarity, consistency, and a system that could adapt without chaos, and w

On April 22, multifamily marketers, operators, and industry partners gathered at Pinstripes in Edina for Cadence Connect, an event focused on the conversations shaping multifamily right now.

In a recent Test Run session with RentDigital inside Cadence’s Run Club Online Community, we explored how today’s non-linear renter journey is reshaping multifamily marketing and why connected media strategies are becoming essential for leasing success.

The multifamily industry moves fast, and recent Google Business Profile (GBP) updates might feel like a new wave of operational chaos. With several familiar features quietly shifting or disappearing, it is easy to feel like you are constantly playing catch-up. But rather than reacting to the noise, these updates are an opportunity to optimize your digital foundation and build sustainable marketing strength from the inside out.

Fraud prevention isn't just about catching bad actors—it's about making better business decisions. In this episode of the Multifamily Media Network Podcast, Janet Rosseth sits down with Jess Tierney of VeriFast to discuss how modern screening tools are giving operators more than a simple approval or denial. They're delivering data that helps teams reduce fraud, attract stronger applicants, and make smarter decisions across marketing and operations. One of the biggest takeaway

Resident experience is no longer something operators can simply "feel" is working—it has to be measured. In this episode of the Multifamily Media Network podcast, Anne Baum of Town Properties shares how data, KPIs, and resident feedback can help multifamily teams make better decisions that improve both the resident experience and property performance. From mapping the resident journey to using focus groups, satisfaction surveys, and operational metrics, Anne explains how smal

In multifamily, resident experience is often treated as a collection of amenities, events, or technology. But the most successful operators understand something deeper: exceptional resident experiences are built through intentional systems, empowered teams, and a culture that values people at every touchpoint. In a recent episode of the Multifamily Media Network podcast, Lisa Moore of GoldOller shares how the company has built a resident-first and employee-first culture that

Meta Description Discover how Gallery Residential's Artist in Residence program is creating stronger resident connections, enhancing community culture, and redefining resident experience in multifamily housing. Listen to the full conversation with Melania Armenta and Janet Rosseth.

Portfolio marketing requires more than generating leads. In this recap of the Optimized podcast mini-series on portfolio management for marketers, industry leaders share insights on building the systems, structure, and strategy needed to support multifamily portfolios at scale while aligning marketing, leasing, and operations for stronger performance.

Great marketing isn't just about executing campaigns—it's about building trust with your teams, understanding the user experience from the ground up, and creating systems that scale without burning out your people. In this episode of Optimized , host Janet Rosseth sits down with Julese Dortch to explore what it really takes to lead portfolio marketing in multifamily. From navigating internal audits to building credibility through influence, Julese shares the strategies that h

Marketing in multifamily doesn't exist in a vacuum. It's not just about driving leads—it's about understanding how those leads translate into leases, how operations impact the resident experience, and how your team can deliver real value across an entire portfolio without burning out. In this episode of Optimized , host Janet Rosseth sits down with Justin Godwin, Director of Marketing Strategy and Innovation at Cushman & Wakefield, to talk about what it takes to restructure,

Marketing in multifamily isn't just about driving leads—it's about understanding the entire resident journey, collaborating with the people on the ground, and building strategies that actually work in the real world. In this episode of Optimize , host Janet Rosseth sits down with Josh Hinchley, VP of Leasing and Marketing at Sentinel Properties, to explore what it takes to optimize multifamily marketing from the inside out. Here's what you'll hear: Josh's journey in the indus

We built this brand for the marketers in the middle of it all. The ones balancing strategy and execution, translating data into decisions, and keeping momentum alive across teams. We have been there. We know the pressure, the noise, and the constant pull to do more with less.

2025 was a year of growth, evolution, and authentic conversations in the multifamily industry—and Multifamily Media Network (MMN) captured it all. In this unscripted recap , host Janet Rosseth sits down with MMN founder Mike Brewer and VP of Marketing & Sales Jennifer Carter to reflect on the past year and share plans for 2026. From expanding podcast hosts to strengthening community relationships and innovating sponsorship strategies, this episode highlights the power of

The multifamily housing industry is evolving faster than ever, and marketing leaders must adapt to keep pace. In this episode of Optimized , host Janet Rosseth talks with Amy Baricelli , SVP of Sales Acceleration at RR Living, about the future of multifamily marketing. From structuring marketing departments to embracing AI and data-driven strategies , Amy shares actionable insights for marketers, operators, and multifamily leaders looking to enhance resident experiences an

In the multifamily industry, it’s easy to think of marketing and maintenance as separate functions—but the truth is, they’re deeply connected. In this episode of Optimized , host Janet Rosseth speaks with Mark Cukro , a maintenance expert and consultant, about how these teams collaborate to shape the resident experience and strengthen a property’s brand. From first impressions during tours to online reviews, Mark shares insights from decades of experience on why training

A recap of our final 2025 Test Run with Brynson, exploring fee transparency tools helping multifamily operators stay compliant and build renter trust.

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm