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For our final Test Run of 2025 , we were joined by Brynson , who walked us through their powerful Fee Transparency  capabilities and showcased how advisors can leverage these tools to deliver clearer, more confident client conversations. It was an insightful session packed with practical takeaways and real-world examples you can put to work right away. Marketers:  you can catch the full replay  anytime in our Marketer-Only Event Replays  inside Run Club ! As fee transparency

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm

LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

LISTEN TO THE EPISODE HERE Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise...

In our latest  Test Run , more than ten marketing professionals from the Run Club community joined a live demonstration of  EliseAI , a...

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special...

LISTEN TO THE EPISODE HERE What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger...

The multifamily marketing world is evolving fast. What worked last year, or even last quarter, might not be enough today. With rising...

LISTEN TO THE EPISODE HERE "Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right...

LISTEN TO THE EPISODE HERE "Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet...

LISTEN TO THE EPISODE HERE "What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode...

Tools and partners working together are going to win the day. The Spring event was centered around the topic of budget allocation, and...

LISTEN TO THE EPISODE HERE "What do endurance running and leadership in business have in common? More than you think.In this energizing...

LISTEN TO THE EPISODE HERE "Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing,...

LISTEN TO THE EPISODE HERE "In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it...

LISTEN TO THE EPISODE HERE "What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing...

LISTEN TO THE EPISODE HERE "The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation,...