STRIDE Assessments: Adapting to a Changing Multifamily Marketing Landscape

The multifamily marketing world is evolving fast. What worked last year, or even last quarter, might not be enough today. With rising renter expectations, increasing marketing costs, and a flood of new technology, now is the time to audit your property’s digital presence and ensure that your strategy is still performing.

That’s why Cadence Marketing Solutions has released a new and improved STRIDE Assessment, designed specifically to adapt to the shifting demands in the apartment search & enable multifamily property teams to adapt and thrive.

A Smarter, More Human Approach to Apartment Marketing

After five years of conducting STRIDE Assessments, we’ve seen it all, and we’ve refined our process to give your team the most relevant, real-world insights available in the multifamily space.

This is not your average apartment leasing shop. Every STRIDE is completed by a real person from start to finish, accurately simulating the modern renter journey from online search to live video tour. With more operators using AI to play a role in lead nurturing, the opportunity to deliver real, authentic interactions has never been more critical.

We also examine one of the most overlooked areas: the handoff between technology and your on-site team. When there's friction in that transition, conversions suffer. STRIDE assessments help you spot the gaps and smooth them out.

What’s Included in a STRIDE Assessment?

We go beyond the data points to uncover the sentiment and experience of an actual renter navigating your leasing process.

Each STRIDE includes a full review of:

• Google Search Results

• Google Business Profile

• ILS Listings

• Reputation/Ratings

• Property Website

• Website Chatbot/AI engagement tools

• Live Video or Virtual Tour

• On-Site Team Follow-Up Process

• Friction Factor Score
  

Newly added evaluations to help you stay on top of your marketing game: 

• Video Assets

• Social Media Presence

• AI Search + Reddit Results

• Customer Journey Visualization

• Custom Recommendations for Each Area Evaluated
  

For each category, we provide clear, actionable recommendations so your team can optimize every touchpoint in the leasing journey.

When Is the Right Time for a STRIDE?

STRIDE Assessments are especially valuable when:

• You’re launching new technology

• You’re onboarding a new property

• Your property performance is below target goals

• Leads conversions are low 

• Your lease-up momentum has stalled out

• Order per subject property, or a set of 4 to assess a grouping of properties

What You’ll Receive

Each STRIDE Assessment includes:

• A custom, multi-channel audit of your marketing presence

• Expert insights from real multifamily marketers

• Prioritized, practical recommendations tailored to your team

• A fresh perspective on your lead-to-lease experience

• All delivered in a thorough report via a custom client portal

Who Typically Places STRIDE Orders?

STRIDE Assessment have proven valuable to:

• Marketers

• Regional & VP's

• Asset Managers

• Owners

• Consultants

• PropTech Vendors

Ready to Strengthen Your Marketing Strategy?

The STRIDE Assessment is your go-to tool for evaluating and improving your entire marketing ecosystem from first click to application-ready. If you're looking to drive better results and build authentic renter experiences, it's time to take action to make big STRIDEs in the right direction. Request your STRIDE Assessment today.