Industry Trends

Building your 2027 multifamily marketing budget? See what to add, cut, and protect, from AI search content to reputation management to leasing enablement.

Multifamily marketing burnout is a structural problem, not a personal one. Here's what's really driving it in 2026, and how to build a sustainable pace.

Neglected follow-up and clunky handoffs quietly cost multifamily teams leases. See how a STRIDE Assessment finds the friction and fixes the flow.

99% of multifamily marketers are implementing AI. Here's what's actually working, what's overhyped, and how to tell the difference before you sign a vendor contract.

The multifamily industry moves fast, and recent Google Business Profile (GBP) updates might feel like a new wave of operational chaos. With several familiar features quietly shifting or disappearing, it is easy to feel like you are constantly playing catch-up. But rather than reacting to the noise, these updates are an opportunity to optimize your digital foundation and build sustainable marketing strength from the inside out.

Portfolio marketing requires more than generating leads. In this recap of the Optimized podcast mini-series on portfolio management for marketers, industry leaders share insights on building the systems, structure, and strategy needed to support multifamily portfolios at scale while aligning marketing, leasing, and operations for stronger performance.

From AI to hospitality-first leasing, explore the top multifamily trends leaders are watching—from tech adoption to speed, data, and human connection.