042 - Marketing as a Partner; Insights with Josh Hinchley

Marketing in multifamily isn't just about driving leads—it's about understanding the entire resident journey, collaborating with the people on the ground, and building strategies that actually work in the real world.

In this episode of Optimize, host Janet Rosseth sits down with Josh Hinchley, VP of Leasing and Marketing at Sentinel Properties, to explore what it takes to optimize multifamily marketing from the inside out.

Here's what you'll hear:

Josh's journey in the industry and how his perspective on marketing has evolved over time. The role marketing plays in property management—and why collaboration with on-site teams is non-negotiable. A fresh take on the four P's of marketing strategy and how they apply to today's multifamily landscape. How to identify and track the KPIs that actually matter. Innovative resident experience initiatives, like concierge services, that go beyond the lease. Advice for new marketers entering the industry—and why continuous learning and networking are essential to long-term success.

Why this episode matters:

Whether you're a seasoned marketer looking to refine your approach or a newcomer trying to find your footing, Josh's insights offer a grounded, practical perspective on what it takes to build marketing strategies that stick.

This isn't theory. It's real-world clarity from someone who's been in the trenches—and knows how to bridge the gap between strategy and execution.

Ready to optimize your approach?

Listen and Learn

🎧 Hear the full conversation between Janet Rosseth and Josh Hinchley on YouTube, Spotify and Apple Podcasts.

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