036 - Differentiating in Student Housing with Alyson Fitzpatrick
- Ann Herlocher
- Oct 14
- 2 min read
What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.
With over 15 years of experience in student and multifamily housing, Alyson shares how Subtext has turned move-in day into a “wow” moment, how they keep up with evolving marketing trends, and how focusing on wellness and community keeps residents coming back. Whether you’re a marketer, property operator, or housing professional, this episode will inspire you to rethink what “home” means for today’s students.
🎙️ In This Episode, We Cover:
✔ Why focusing on resident experience is key to retention and brand success.
✔ What Subtext is doing differently to make move-in day memorable and stress-free.
✔ The wellness and engagement programs driving higher satisfaction in student housing.
✔ How on-site student teams bring authenticity and energy to marketing and operations.
💬 Ready to learn how to turn housing into a holistic experience?
👉 Tune in to this episode of Optimized and discover how Subtext is shaping the future of student living!
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