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036 - Differentiating in Student Housing with Alyson Fitzpatrick
LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

Ann Herlocher
Oct 14, 20252 min read


035 - The Future of Property Management with Alyssa Crinieri
LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

Ann Herlocher
Sep 8, 20251 min read


032 - Unpacking the Multifamily Marketing Landscape with Trevor Park
LISTEN TO THE EPISODE HERE What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger...

Ann Herlocher
Jul 14, 20251 min read


030 - Navigating the PropTech Landscape with Shelley Robinson
LISTEN TO THE EPISODE HERE "Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet...
Christy Hammad
May 18, 20252 min read


025 - The Synergy Between Marketing and Operations with Cory Leschel
LISTEN TO THE EPISODE HERE "What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing...
Christy Hammad
Mar 9, 20251 min read


004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!
LISTEN TO THE EPISODE HERE "Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Widewail on Retention and Reviews...
Christy Hammad
May 29, 20241 min read
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