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037 - The Intersection of Marketing and Change Management with David Keinert
LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

Ann Herlocher
Oct 202 min read


036 - Differentiating in Student Housing with Alyson Fitzpatrick
LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

Ann Herlocher
Oct 142 min read


032 - Unpacking the Multifamily Marketing Landscape with Trevor Park
LISTEN TO THE EPISODE HERE What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger...

Ann Herlocher
Jul 141 min read


027 - Revolutionizing Multifamily Housing: Centralization and Specialization
LISTEN TO THE EPISODE HERE "Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing,...
Christy Hammad
Mar 301 min read


026 - Leveraging Technology for a Better Leasing Experience with Eden Chai
LISTEN TO THE EPISODE HERE "In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it...
Christy Hammad
Mar 232 min read


025 - The Synergy Between Marketing and Operations with Cory Leschel
LISTEN TO THE EPISODE HERE "What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing...
Christy Hammad
Mar 91 min read


024 - The Journey of Nurture Boss: From Idea to Impact with Jacob Carter
LISTEN TO THE EPISODE HERE "The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation,...
Christy Hammad
Feb 241 min read


004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!
LISTEN TO THE EPISODE HERE "Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Widewail on Retention and Reviews...
Christy Hammad
May 29, 20241 min read


003 - Building Efficient Work Models with guest Anthony Paganucci
LISTEN TO THE EPISODE HERE "Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet...
Christy Hammad
May 19, 20241 min read
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