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LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

LISTEN TO THE EPISODE HERE What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. With over 15 years of experience in student and multifamily housing, Alyson shares

LISTEN TO THE EPISODE HERE What can running teach us about leadership? And how can the right technology transform the way we approach property management? In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client sat

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special...

LISTEN TO THE EPISODE HERE What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger...

LISTEN TO THE EPISODE HERE "Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right...

LISTEN TO THE EPISODE HERE "Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet...

LISTEN TO THE EPISODE HERE "What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode...

LISTEN TO THE EPISODE HERE "What do endurance running and leadership in business have in common? More than you think.In this energizing...

LISTEN TO THE EPISODE HERE "Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing,...

LISTEN TO THE EPISODE HERE "The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation,...