Brynson: The New Standard for Multifamily Fee Transparency & Compliance

For our final Test Run of 2025, we were joined by Brynson, who walked us through their powerful Fee Transparency capabilities and showcased how advisors can leverage these tools to deliver clearer, more confident client conversations.

It was an insightful session packed with practical takeaways and real-world examples you can put to work right away.

Marketers: you can catch the full replay anytime in our Marketer-Only Event Replays inside Run Club!

As fee transparency laws expand across the U.S., multifamily operators face rising compliance risks, higher scrutiny, and rapidly changing requirements. Brynson (Brynsights™) has emerged as one of the most important technology partners in the industry – delivering automated monitoring, consistency checks, and legal-grade documentation that protect both operators and owners.

Why Multifamily Operators Need Brynson Now

New regulations in Minnesota, Colorado (2026), and multiple states nationwide require accurate, upfront disclosure of all rental fees. Yet websites, ILS listings, calculators, and fee displays break constantly due to CMS updates, PMS changes, or vendor integrations – often without anyone noticing.

These inconsistencies lead to:

• Compliance violations

• Legal exposure

• Inaccurate pricing

• Lost trust with renters

• Damaged owner relationships

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Brynson eliminates these risks automatically.

Automated Fee Transparency Compliance Monitoring (FTCM)

Brynson is the first daily, automated monitoring tool built for multifamily fee transparency. It scans every property website and captures:

• Total monthly pricing

• Base rent vs. recurring fees

• Cost calculators

• Required disclaimers

• Interactive site maps

• Cost & fee guides

• Deposit and pet fee disclosures

Each scan is archived for up to 7 years – creating a defensible audit trail for state compliance, AG investigations, or legal disputes.

Cross-Platform Listing Consistency

Brynson also checks every major ILS—including Apartments.com, Zillow, Zumper, Apartment List, and Realtor.com – to ensure:

• Rent, fees, and deposits match across platforms

• Pet policies and utilities are accurate

• Photos, videos, and floor plans are correct

• No missing amenities or broken listings

This delivers a unified pricing and content experience across the entire renter journey.

Built With Industry-Leading Partners

Brynson collaborates with:

• Hudson Cook for regulatory guidance

• Ingrain for fee data integrations

• The ILS Coalition to standardize national compliance reporting

These partnerships keep operators ahead of new legislation and ensure long-term compliance.

The Future of Multifamily Compliance

With new fee transparency laws expanding rapidly, Brynson provides the automated monitoring, documentation, and accuracy the industry urgently needs. It’s not just a marketing tool – it’s essential infrastructure for operations, compliance, and NOI protection.

Interested in hosting a Test Run inside Run Club? You can find all the details on our hosted, hour-long demos right here.