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Christy Hammad

006 - Deconstructing Multifamily Marketing Tactics with Scott Hill from Perq

Updated: Jul 8




"This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq.


Discover the secrets to optimizing lead management and marketing spend for superior results.


You'll learn actionable strategies to boost conversion rates, reduce renter acquisition costs, and leverage digital marketing to stay ahead.



Episode Summary:


- Janet Rosseth, a 25-year veteran in multifamily marketing, hosts Scott Hill from Perq


- Scott shares his journey from high-considered purchase retail to multifamily marketing


- Discusses the importance of integrating lead management with marketing spend


- Highlights the impact of digital marketing strategies and conversion optimization


- Reveals common industry pain points and practical solutions for marketers and leasing teams


- Offers insights on leveraging Google Business profiles and ensuring no missed calls


- Provides a roadmap for implementing efficient marketing strategies within 90 days



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