030 - Navigating the PropTech Landscape with Shelley Robinson

LISTEN TO THE EPISODE HERE

"Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions. As a seasoned professional who’s grown from leasing agent to PropTech strategist, Shelley offers valuable insights on navigating the staffing crisis, managing rising resident expectations, and making data-driven decisions that actually move the needle. If you’re overwhelmed by too many tools—or too few that truly work—this conversation is your starting line to a more efficient and innovative future.

🔍 What’s Covered in This Episode:

• Why is tech fatigue threatening the effectiveness of onsite multifamily teams today?

• What operators must know about streamlining workflows and integrating the right technologies

• The multifamily industry is facing a staffing crisis that’s shifting how properties are managed

• How PropTech companies and operators can collaborate on smarter solutions and long-term adoption

  
  

  💡 Listen now to uncover what’s really behind the PropTech boom—and how to thrive, not just survive, in the transformation.

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