How to Build Marketing That Actually Supports Operations

Too many tools, too little data, and a funnel that leaks revenue at every step. For a lot of multifamily marketing teams, that's just Tuesday.

In this episode of Optimized!, Janet Rosseth sits down with Jennifer Jacox of StuartCo. and Andy Medley of PERQ for a live case study on what it really takes to break a marketing stack apart and rebuild it into something smarter and more measurable.

Start by Taking It Apart

StuartCo. didn't just add another tool. They stepped back, looked at their team structure and vendor lineup, and identified where leads were slipping through the cracks. Streamlining operations came first, so every system that stayed had a clear job to do.

Let Data Drive the Decisions

Attribution changes the conversation. With better visibility into lead quality, conversion, and ROI, the team could plan budgets around lease expiration modeling instead of guesswork, and show exactly where marketing dollars were making an impact.

Integration Is the Multiplier

The right tools working together outperform a pile of tools working alone. By connecting website conversion with paid search and leasing data, StuartCo. moved quickly from implementation to results, and the team gained confidence in every decision that followed.

Listen to the full episode with Jennifer Jacox and Andy Medley for a real-world look at rebuilding a marketing tech stack, improving lead quality, and turning data into better leasing performance.

🎧 Hear the full conversation between Janet, Jennifer, and Andy on YouTube, Spotify and Apple Podcasts.

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