Too many tools, too little data, and a funnel that leaks revenue at every step. For a lot of multifamily marketing teams, that's just Tuesday. In this episode of Optimized!, Janet Rosseth sits down with Jennifer Jacox of StuartCo. and Andy Medley of PERQ for a live case study on what it really takes to break a marketing stack apart and rebuild it into something smarter and more measurable. Start by Taking It Apart StuartCo. didn't just add another tool. They stepped back, loo