The Critical Role of Data in Unlocking Marketing and Operations Synergy

Marketing and operations don't have to work in separate lanes. When the right technology and data connect the two, teams can make faster decisions, improve efficiency, and create a stronger leasing experience.

In this episode of Optimized!, Janet Rosseth sits down with Stephanie Sellstrom, VP of Client Operations at PERQ, to explore how property management technology is evolving—and what that means for multifamily marketing and operations.

Turn Data Into Better Decisions

Data is only valuable when teams can actually use it. Integrated systems and marketing intelligence give teams greater visibility into lead performance, prospect behavior, and where opportunities may be getting lost.

Instead of relying on disconnected reports and tools, marketers can use shared data to understand what's working and where adjustments are needed.

Bring Marketing and Operations Together

Technology can create efficiency, but alignment creates impact.

When marketing and operations share information and work toward the same goals, teams can improve lead management, strengthen follow-up, and create a more consistent prospect experience.

That alignment also makes it easier to evaluate vendors and determine whether each tool in the tech stack is actually earning its place.

Simplify the Tech Stack

More technology doesn't always mean better technology. Consolidating systems and eliminating unnecessary tools can reduce complexity while giving teams more time to focus on strategy and relationships.

The goal is a tech stack that works together—not one that creates more work.

Listen to the full episode with Stephanie Sellstrom for insights on data, technology, marketing ROI, and creating stronger synergy between multifamily marketing and operations.

Stephanie Sellstrom of PERQ explores how data, technology, and marketing operations can work together to improve efficiency, leasing performance, and multifamily marketing ROI.

How can multifamily teams get more from their technology? Stephanie Sellstrom of PERQ shares insights on data integration, tech stack optimization, lead nurturing, and aligning marketing and operations for better performance. Listen and Learn

🎧 Hear the full conversation between Janet and Julese on YouTube, Spotify and Apple Podcasts.

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