From Lease-ups to Long-term Savings: The Power of Data-Driven Screening

Fraud prevention isn't just about catching bad actors—it's about making better business decisions.

In this episode of the Multifamily Media Network Podcast, Janet Rosseth sits down with Jess Tierney of VeriFast to discuss how modern screening tools are giving operators more than a simple approval or denial. They're delivering data that helps teams reduce fraud, attract stronger applicants, and make smarter decisions across marketing and operations.

One of the biggest takeaways? Screening data shouldn't live in a silo. The quality of your applicants says a lot about the quality of your marketing. When leasing, operations, and marketing work from the same insights, it's easier to spot trends, improve lead quality, and protect long-term performance.

Jess also shares why pilot programs matter, how bank data is changing fraud detection, and why investing in better screening today can save significant time and money tomorrow.

If you're looking for practical ways to reduce risk while improving performance, this conversation is worth a listen. Discover how data-driven screening helps multifamily teams reduce fraud, improve applicant quality, and make smarter marketing and operational decisions.

Fraud prevention is about more than screening applicants. Jess Tierney shares how better data helps multifamily teams improve marketing, reduce risk, and drive stronger long-term results.

Listen and Learn

🎧 Hear the full conversation between Janet and Jess on YouTube, Spotify and Apple Podcasts.

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