In the multifamily industry, it’s easy to think of marketing  and maintenance  as separate functions—but the truth is, they’re deeply connected. In this episode of Optimized , host Janet Rosseth  speaks with Mark Cukro , a maintenance expert and consultant, about how these teams collaborate to shape the resident experience  and strengthen a property’s brand. From first impressions during tours to online reviews, Mark shares insights from decades of experience on why training

LISTEN TO THE EPISODE HERE In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. In this episode, you’ll hear: How AI-powered search (ChatGPT, Gemini, etc.) is changing the way prospects discover comm

LISTEN TO THE EPISODE HERE What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business. When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative th

Discover how smarter conversations, operator-focused events, and AI tools are reshaping multifamily marketing. Insights from Trevor Park on trade shows, PropTech, and productivity.

LISTEN TO THE EPISODE HERE "What do endurance running and leadership in business have in common? More than you think.In  this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/  lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversati