Budget Optimization with Gunnar Blakeway-Wallen

A marketing budget is only as effective as the strategy behind it. In multifamily, knowing where to invest, what to protect, and when to adapt can make the difference between simply spending and actually driving performance.

In this episode, Janet Rosseth sits down with Gunnar Blakeway-Wallen to discuss building smarter marketing strategies, strengthening vendor relationships, and creating a marketing engine that delivers results.

Build the Right Foundation

Gunnar shares his journey from the arts into marketing and the lessons that shaped his approach to building a marketing function from the ground up.

A strong foundation starts with understanding the property's goals, protecting essential marketing investments, and creating a clear strategy for how each channel supports leasing performance.

Make Every Dollar Work Harder

Budget optimization isn't about finding the cheapest option. It's about making informed investments.

From evaluating vendors and ad spend to balancing long-term initiatives with quick wins, multifamily marketers need to understand what is actually driving results—and be able to communicate that value to ownership.

Keep Evolving

Today's marketing strategy won't necessarily be tomorrow's.

AI, automation, SEO, reputation, brand storytelling, and competitor insights all create opportunities to improve how properties reach and convert prospects. The strongest marketing teams stay curious, test what works, and adapt as the market changes.

Listen to the full episode with Gunnar Blakeway-Wallen for practical insights on building a stronger multifamily marketing engine and making every marketing dollar count.

Gunnar Blakeway-Wallen shares strategies for optimizing multifamily marketing budgets, improving vendor performance, leveraging AI, and building a marketing engine that drives results.

Gunnar Blakeway-Wallen shares practical insights on multifamily budget optimization, vendor strategy, AI, branding, and building a marketing engine designed for long-term performance. Listen and Learn

🎧 Hear the full conversation between Janet and Julese on YouTube, Spotify and Apple Podcasts.

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