Marketing has a reputation for being creative, flashy, and sometimes a little complicated. But underneath it all, there’s a lot of math, science, and solid fundamentals. In this episode of Optimized!, Janet Rosseth sits down with Derek Miller of Sterling Group to dig into the multifamily marketing foundations that still matter, and a few common myths that can send teams in the wrong direction. “We Need More Leads” Isn’t the Whole Story Lead volume is only one piece of the fun