Fee transparency isn't a niche compliance headache anymore. It's changing how multifamily teams build trust, qualify leads, and close faster. In this episode of Optimized!, Janet Rosseth sits down with Jocelyn Quall, VP of Marketing at Engrain, to talk about why the old "hide it and hope it goes away" fee playbook is done, and what smart teams are doing instead. Jocelyn brings nearly 20 years of real estate and proptech experience, from Archstone and senior housing to buildin