When multifamily marketing budgets tighten, the answer isn't always to cut. It's to get smarter about where every dollar is working—and what performance levers need to be protected. In this episode of Optimized!, Katie Nelson of Lustra Multifamily Consulting shares a practical approach to building intentional, flexible marketing budgets while keeping leasing performance at the center. Spend With Purpose A strong marketing budget starts with a clear understanding of what the p