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037 - The Intersection of Marketing and Change Management with David Keinert
LISTEN TO THE EPISODE HERE What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert , Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leaders

Ann Herlocher
Oct 202 min read


027 - Revolutionizing Multifamily Housing: Centralization and Specialization
LISTEN TO THE EPISODE HERE "Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing,...
Christy Hammad
Mar 301 min read


026 - Leveraging Technology for a Better Leasing Experience with Eden Chai
LISTEN TO THE EPISODE HERE "In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it...
Christy Hammad
Mar 232 min read


024 - The Journey of Nurture Boss: From Idea to Impact with Jacob Carter
LISTEN TO THE EPISODE HERE "The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation,...
Christy Hammad
Feb 241 min read
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