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  • Writer's picturejrosseth

Coming Up in Run Club: Cadence Marketing Solutions' online community for multifamily marketers

Only a few weeks into the new year, and Cadence Run Club is off to an exciting start! Get ready for a series of engaging virtual sessions designed to provide valuable insights, education, and foster collaboration and connection in the multifamily industry.


Not yet a member? Learn more and get signed up here! Members can RSVP to events here.


Don't miss our upcoming events this month, and keep your eye out for additional events, workshops, and opportunities to connect at cadencems.com and in Run Club! Questions? Send us a note here.





On January 15th, join us for an exclusive New Year Market Update, a deep dive into the MN Real Estate Journal Apartment Summit. We'll cover key sessions, hot topics, and distill them into actionable insights for savvy multifamily marketers. Stay ahead in this dynamic industry with information tailored to your needs.


Nick Bacon from EliseAI will be joining us for this live session. Dive into a session focused on AI-powered nurturing from prospect to renewal. Explore the cutting-edge applications of artificial intelligence in multifamily marketing and discover how it can elevate your strategies throughout the customer lifecycle.


Introducing Lease-up Lab, a new series in Run Club beginning on January 29th. Join us as we explore the intricacies of lease-up strategies, sharing insights and best practices that can elevate your marketing efforts. In this session, we will focus our attention on the demanding nature of marketing new developments. We'll discuss all the moving parts that need to be organized and how to keep them in check. See samples, ask questions, and share your experience. This is just the beginning, with more thrilling sessions planned throughout the year!


Our Lessons with Leaders series continues on February 5th, featuring a special guest, Melissa Robbins! Melissa, formerly with Greystar, is now an independent consultant with an impressive industry career of over 20 years. She started on the supplier side and recently completed a successful 14-year tenure as Senior Director of Marketing at Greystar. Melissa will share the lessons she learned along the way and promised to share the deets on how marketing looks behind the curtain of one of the biggest international management companies. You won't want to miss this one!


Multifamily marketing is akin to running a marathon. Just like a marathon, water stops are crucial for maintaining pace. Join us every Friday at 10:30 for our Water Break sessions (formerly known as Coffee Chats). Replenish your creative juices with collaborative conversations, fostering connections within the Run Club community. Unwind and gain fresh perspectives to carry you through the week.


And don't miss our upcoming Occupancy Recovery Workshop - session one is on January 23rd, 2024! Do you have any struggling assets? Any units that aren't leasing? Any lease-ups that have stalled? Teams who just can't move the needle no matter how much advertising you crank up?We have a workshop for that! And "spoiler alert" - It's NEVER just a lead issue! We're hosting our Occupancy Recovery Workshop virtually over 3-days in January and February. If you'd like a playbook for your leadership team on how to tackle stubborn vacancy, and prevent it in the future, join us! You can attend on your own, or bring others so that you can work together to leverage these tactics. We also offer this workshop independently for organizations and have had a number of leadership teams tackle it together. Learn more and register here!



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