PACING STRATEGIES TO HELP MULTIFAMILY OWNERS, OPERATORS, AND DEVELOPERS ACHIEVE
CONTINUED MARKETING GROWTH
CADENCE MARKETING SOLUTIONS
Your strategic consulting partner experienced in identifying and pacing new marketing initiatives for multifamily real estate firms.
Small to medium organizations are often caught between two challenges; delaying new initiatives due to lack of time or talent to properly vet options, or diving in without enough strategic direction resulting in scope creep and/or team burnout.
To grow, we must welcome change.
To change, we must set a realistic pace.
THE CADENCE OF OUR CREATIVE EFFORTS
Janet Rosseth started Cadence Marketing Solutions after 20+ years serving the multifamily development and management industry in roles directing marketing and leasing departments. Her background in assessing needs and deploying solutions spans over lease-ups, digital/software tools, leasing/prospecting/resident relations, training & mentoring, and much more. She brings strategic leadership to your team whether the team consists of a diverse portfolio of properties, a lean operations department, development team, or 1:1 mentoring.
CADENCE MS CAPABILITIES:
-
Large-scale software roll-out; websites, CRM, & integrations
-
Asset Development & Lease-up
-
Market Comp Research
-
Asset Repositioning & Rebranding
-
Mentoring Marketing Leaders
-
Group Training Events
-
Leasing & Marketing Training
-
Retention Strategy
-
Reputation Strategy
-
Operational Effectiveness Coaching
-
Process audit & recommendations
-
User experience audits (prospect & leasing)
-
Department efficiency audits
-
Tool & resource vetting
STARTING LINE: ASSET PERFORMANCE & MARKETING MOMENTUM
Jump start audit & recommendations to increase marketing momentum and reduce the friction factor in converting leads.
-
SPRINT Report: Asset Marketing Audit & Recommendations
-
STRIDE Report: Prospect User Experience Audit & Recommendations
-
PACE Report: Market Watch Competitive Rent Summary
MARATHON:
LONG RUN PACING PARTNERSHIPS
Large scale corporate initiatives can be as draining as running a marathon.
-
Operations Initiatives: Advisory or Tactical Support
-
Large-scale Project Launch: Partial or Full Marketing Support
-
Expert Coaching: Lease-up, Repositioning, Acquisitions
-
Performance Training: Portfolio-wide Leasing Fundamentals
PERFORMANCE COACHING:
DEVELOPING MARKETING LEADERS
Up-skill fast with coaching & training specific to the unique leadership role of marketing in multifamily portfolios, and fast pace required to adapt to constant change.
-
Self-guided FastTrack Essentials modules for marketers
-
1:1 Mentoring: Endurance Mentoring
-
Network Building & Industry Education: Cadence Connect Events
