Lease-Up Marketing Bundle

Lease-ups fail more often from disorganization than from bad strategy: missed pre-leasing windows, inconsistent messaging, no clear plan for the first units. This bundle is built for marketing departments, owners, and operators managing a new construction or repositioned community through the entire lease-up marketing plan, from pre-construction branding to full occupancy.

It pairs the Marketing Lease-Up Bundle Playbook, a comprehensive strategic guide, with the Lease-Up Workbook, an Excel-based tool for tracking execution, budget, and timeline against the plan. Together they cover the full apartment lease-up checklist: branding and positioning before the first unit is ready, pre-leasing and waitlist strategy, grand opening tactics, and the push to stabilization.

This is the highest-value resource in the shop for anyone entering an active lease-up, whether that's January through May peak season or an off-cycle launch. Marketing departments can use it to build the plan from scratch; owners and operators who want a self-serve option get both the strategy and the tracking tool in one purchase, at a discount versus buying the Playbook and Workbook separately.