Your multifamily team is talented. But talented teams still stall, miscommunicate, and burn out — because they don't know how each person is wired to work. Working Genius changes that.
Not everyone does
their best work
the same way.
Patrick Lencioni's Working Genius framework identifies six types of work every project requires and maps each person on your team to the two they're wired to do brilliantly, the two they can manage, and the two that quietly drain them dry. When teams don't know this about each other, even the best strategies stall. Working Genius brings the clarity that turns a capable team into a cohesive one.
Join our online community for a seat at the table with experienced multifamily marketers, where vendors can engage authentically, share insights, and build trust before pitching. This is your opportunity to understand real challenges, provide genuine value, and become a trusted resource—not just another vendor.
Run Club Community
This 90-minute live session helps vendors understand the unique challenges multifamily marketers face, including daily pressures, decision-making processes, budget cycles, and vendor evaluation. Sales teams, founders, and client success managers learn how to reach the right decision-makers, avoid common pitfalls, and bridge the knowledge gap to sell more effectively.
Supplier Fast Track
This assessment measures your sales experience from the prospect’s perspective, stepping into the shoes of multifamily marketers or operators to identify friction points across your entire sales journey. You’ll receive a comprehensive analysis with actionable recommendations to improve messaging, positioning, and conversion while aligning your approach with buyer expectations.
Stride Assessments
Our strategic advisory sessions provide vendors with candid feedback and guidance to refine sales, marketing, and product positioning while identifying challenges from the customer perspective. These insights help you uncover partnership opportunities, optimize messaging, and competitively position your product to drive sales success.
Advisory Sessions
Our Launch Lab provides end-to-end project management and advisory services to test your product within the multifamily marketing community, from beta testing and feedback collection to go-to-market strategy and launch execution. This ensures you can refine and optimize your product with confidence, knowing it resonates with real multifamily professionals.
Launch Labs
Showcase your brand through our bi-yearly event, develop case studies highlighting product performance, or gain visibility through affiliate and referral opportunities as a preferred partner shared with Run Club members and clients. These opportunities provide authentic engagement, elevate your brand, and build trusted relationships within the multifamily community.
Amplification Opps
Clarity that sticks.
Shared language for how your team works
Replace frustration and guesswork with a clear, common framework every team member can use — in meetings, on projects, and in day-to-day communication.
Smarter role clarity and task alignment
Understand who on your team is wired for ideation, who thrives on execution, and who bridges the gap — so the right work lands with the right people.
Stronger marketing performance
When your marketing team operates in their zone of genius, campaigns are sharper, strategy is clearer, and results are easier to sustain — without burning out the people driving them.
Leaders who know how to lead their people
Managers and operators walk away with a new lens for coaching, delegating, and developing their teams — one that's grounded in individual strengths, not assumptions.