Cadence Connect - January 2022 - Brand Reputation: Beyond Resident Reviews

It's the first Cadence Connect session of 2022, and we're covering all things REPUTATION management!

It's no longer just your residents who are looking at your reputation, ratings, and reviews. Potential employees, business partners, vendors, investors, and owners are actively using brand reviews and reputation to make decisions as well.

Marketers are finding themselves spending more time than ever before on content & campaigns to attract potential employees and retain top talent. Brand reputation at the company level has never been more important.

Join this conversation with up-and-comer, Alex Bennett, co-founder of Opiniion, to hear how multifamily operators are leveraging tools to attract real-time feedback from more than just residents! We'll pull back the curtain on trending ideas to maximize GMB, LinkedIn, Indeed and Glassdoor, using feedback from ambassadors across your organization and networks.

If that's not compelling enough, Andrew Perry - President of Trellis Mgmt will share his Top 10 list of game-changing strategies that put the Trellis brand on the map in just one year - winning industry awards, attracting top talent, exceeding acquisition & management contract growth goals, and retaining top talent in affordable housing.